June 10, 2014
The quality of the customer service your company provides will have an effect on the net profit of your business.
Even with the best of intentions, many companies only give lip service to this very critical area. It is necessary that every employee be tuned in to how he or she can contribute to outstanding customer service – the kind of customer service that keeps customers coming back again and again.
"Customer service" includes every element of the sales transaction between your business and a customer. Though you may consider customer service just a matter of being polite to customers, it actually involves many areas, including the following:
* Being truthful in advertising your product or service.
* Providing a product or service that meets or exceeds customer expectations.
* Being prompt in delivering your product or service.
* Letting customers know you appreciate their business.
* Handling customer complaints or other concerns promptly and politely.
* Being polite and cheerful in dealing with customers – even when they are "just looking" instead of buying.
Every one of your employees should be able to compile a list of the behaviors that contribute to good customer service in your specific line of business. Have your employees bring their lists to a staff meeting and compare notes. Discuss the areas where your company could improve customer service. Then decide on specific actions to take and decide who will take them and when. It's important to follow through to be sure that the changes you decide to make are actually made.
Get your employees involved. Be persistent and consistent in improving customer service. Your net profit will show the positive results of your efforts.
These days, we seem to have endless articles on IT security while traveling, but far fewer on physical safety. Because summer can be big travel months for many businesses, we put together the following list of tips to help keep you safe while away from home.
As your trusted advisor, we are always looking for ways to improve your financial health—and that doesn’t stop at business activity. We also want to support you with tips to help you save money in your personal life as well.
June is national safety month, and it never hurts to remind your clients and community that safety always comes first. Our goal with this blog is to help you augment your marketing initiatives with a few ideas around safety. While we can’t cover every industry in a single post, we hope that you find the tips below useful and that they spark some innovative new marketing ideas!